ZHurnal proponuie statti pro osoblivosti obrobki i oformlennya riznih primischen', poradi ta rekomendaciyi, oglyadovu, analitichnu ta inshu korisnu informaciyu dlya tih, hto buduie i remontuie, a takozh interv'yu, reportazhi z arhitektorami i dizaynerami dlya shirokogo kola spozhivachiv i fahivciv.
ZHurnal informuie ukrayins'kogo spozhivacha pro vsi novinki dinamichno rozvivaiet'sya rinku keramichnoyi i santehnichnoyi produkciyi.